How do I do prospecting in network marketing?
Network Marketing and MLM Prospecting can be tough.
So lets get a few things clear as I myself used to get all mixed up.
A prospect is often confused as a lead. A lead is someone you havent showed your business too as of yet, a prospect is someone who has already seen your business presentation.
That confused the life out of me when I first started.
Social media has become one of the most important sales and marketing tools but only if you use it properly, too many using it to spam the life out of peoples inboxes or posting continuously throughout social media platforms. Did you know your posts arent getting seen ? Posting too many times you are only pushing your previous post to the bottom so in a crazy way you are fighting with yourself to be seen. Posting 2 to 3 times a day is enough.
People will buy/ join from people they know like and trust
Heard of this before? In my 5 years networking career this is the truest saying of all.
You need to build relationships.
People make purchasing?joiniing decisions from people that they know, like and trust. Relationships solve this.
To be successful as a salesperson, you have to do more than sell. You have to be your clients’ go-to person and support them after you’ve closed the sale. By changing your position from salesperson of products and services to offering a solution to their problems, you can increase your chance of getting feedback from happy customers. Show this feedback when it comes time for you to introduce yourself to a new prospect. When you become a resource for your clients, before and after the sale, they’ll remember your help and will be willing to help you in return.
So how do I prospect?
Firstly what way are you going to prospect?
Prospecting is when you reach out to someone, online or offline, cold market ( people you dont know) or warm market ( people you have already chatted with, friends, family etc. Remeber when prospecting its you thats starting off the conversation.
No one can tell you what to say and when you copy a coach etc you all start sounding like robots lol. Its easy for me to spot whos reading Big Al when they all start saying…. Im just curious or do you want the good news or bad news first, My facebook fills up with it. Just be You, remember how you speak to one prospect you might not be able to with the next one, so how can you follow a script?
On saying that there is a few key notes you can follow….
1. Be consistent — Prospect Everyday! Be on Social Media if you want to succeed in MLM Prospecting!
Remember that the day you stop prospecting is the day you start to go out of business. With that being said, don’t just sit and wait. Allot a certain time each day, ideally first thing in the morning, to do prospecting. The name of the game is to get in touch with a large number of qualified prospects, and that should be done every day of the week. Make sure you are on Facebook, Twitter, and Youtube. Video Marketing is also very powerful way to MLM Prospecting!
2. When Opportunity Knocks, grab that moment ! .
It’s all about building relationship, do you agree with me? People are just not so fond with being sold. We like to buy stuff, but we don’t like being sold. So with MLM Prospecting, make sure you build relationship and gain trust first! by leading with value. Begin by bringing value to the marketplace. And when that relationship is built, you will then have that opportunity to present your business. Do not underestimate the value of you bring in to the marketplace, for there is no substitute for it. And the word of mouth is also very powerful!
May it be cold calling, networking, email marketing, direct mail, social networking, attending trade shows and conferences or referrals, focus your time and energy on what works best for you. It should not be exclusive to one, for you can include all of them in your bag of tricks. Take also into consideration how your prospect wants to be approached, for each one has their own preferences. Everyone is busy.
3. Always be sensitive with your Prospect’s current situation (health, financial, etc.).
And focus on the value that you can share to them that may change their situation. Ask them questions if they are open to an opportunity just like what you can show them. With the current economy, people are always wanting to find other means to make money to pay bills and credit cards. Or they can be a stay at home moms and dads who are looking how to earn money because of some changes with their financial situation or health condition. Focus on your products. The benefits of the products. You can be in health and wellness or any product line, just make sure you focus on the value of the products
4.Be in your prospects’ shoes and feel their needs
The first thing that you need to do is connect with your prospects. Try to see the opportunity that you’re presenting from their point of view. For you to understand how prospects view your offer, you need to know how they view themselves first.
Feel their needs by asking them questions about their current situation. But don’t over do it. You don’t want them to feel sorry for themselves.
Remember: you’re there to help your prospects, not to add burden.
5. Be IN the presentation, not AT the presentation
You want to gain their approval, don’t you? Then make a presentation that will have your prospects at the edge of their seats. Get their attention and make them hang on to your every word. You don’t want to bore them with an “automatic pilot” presentation. There is nothing worse than sitting through an opportunity meeting and not feeling the presenter’s presence.
6. If your prospect is not interested, don’t push it
The last thing you want to do is to chase your prospects away. If you sense outright rejection from your presentation, don’t push it. You can’t make everyone join your business. When they say “NO” to you, they mean it. This isn’t the time to give them a bunch of rebuttals. All you have to do is convey the message as clear as you can and respect whatever their decision will be.
7. Mention your prospect’s name throughout the conversation
Do you know that the sweetest word that you can pronounce to your prospect is their name? This is most applicable in one-on-one presentations. Say their name at least three times in the first three minutes and you will keep their attention much longer than you normally would. Use it throughout your conversation and make sure that it is the last word they hear.
8. Create a distraction-free environment
Before you go on with your presentation, ask your prospects to turn off their phones. If you’re conducting a home meeting, make sure that the television and the radio are turned off, and keep the children away. Interruptions will not only distract your audience; it can also affect your momentum. When you’ve successfully rid yourself of all the distractions, continue on with your presentation.
9. It’s not about the hype, but about the hope
Don’t hype people into joining your business. Instead, create hope in them. Make them hope for a residual flow of income, for a better lifestyle, and for a brighter future. Hyping them won’t do any good for the both of you. It will only turn your prospects off. If you want to be successful in MLM, avoid marketing hype. Focus on promoting hope. It will serve as a magnet that will pull your prospects towards you.
10. Be patient; Follow up
Not all prospective recruits can give an immediate response to your offer. Some of them need time to think it over. Don’t rush them. Instead of saying “Can I get your answer now?” try telling them “Would you like to think about this opportunity first? Would 12 hours be enough time for you?” Just give them enough time to think about it, but not so long that they push the idea to the back of their minds. They may have completely forgotten about it once you followed up if you wait too long.
11. Nurture a relationship with your recruits
So you’ve successfully recruited your prospects. Do you stop there? The answer is No. You want your recruits to stick around and become your partners in the business. Build a meaningful relationship with them. Provide them with all the support that they need. Make them feel that they are in good hands. Remember, they are the people who can help you reach your dreams. So make sure that you give back and help them do the same to others.
Hope this helps you all